Tech Trends

The Must-Know Event Technology Trends

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Whether it’s an artwork exhibition, music gig, or flower-arranging workshop, because the onset of the pandemic, expertise has grow to be an important element to efficiently holding occasions. 

Rapid developments have allowed creators to adapt to such unexpected circumstances whereas assembly their shopper’s calls for. It’s even caused thrilling, new alternatives, with digital occasions reaching wider international audiences than ever earlier than.

From webinar instruments and software program comparable to ticketing methods to improvements like digital actuality (VR) and synthetic intelligence (AI), expertise has opened up increasingly more prospects. 

With the vary of technological developments consistently rising, it’s crucial to remain on prime of all the most recent developments to make sure that your occasions keep a aggressive edge. Here are the most recent occasion tech tendencies that you must know.

1. Radio-frequency identification

Continuing to streamline attendees’ expertise considerably, Radio-frequency identification (RFID) replaces bodily funds and ticketing for in-person occasions. 

Small sufficient to suit inside an attendee’s badge or bracelet, an RFID chip is definitely scannable and reduces queuing instances. An RFID chip facilitates onsite cashless funds at occasions like meals festivals and music gigs.

RFID is a useful device for rushing up face-to-face interactions and serving to to make socially distanced occasions safer. 

Also, when utilizing RFID expertise at an occasion, it’s doable to trace the actions and behaviors of attendees, aiding with the complicated job of crowd control, providing valuable venue layout information.

2. Facial recognition 

Facial recognition is one of the latest event management trends utilized at several events, from conferences and trade shows to club nights and football matches. 

This technology creates a ‘smart event’, and allows for contactless, automated check-ins, dramatically reducing physical interactions between event staff and attendees and waiting times.

As well as speeding things up, facial recognition software can read body language and facial expressions to assess and predict the attendees’ mood – thus taking participant feedback to a whole new level.

3. Chatbots

By now, most of us are accustomed to asking Siri or Alexa to play our favorite song or add milk to our shopping list. Now though, chatbots and digital assistants are also popping up far and wide in the events industry. Now, chatbots are used at virtual trade fairs and gigs to provide important information and answer any attendee questions. 

By automating aspects of customer service, event participants can receive a rapid response thanks to the implementation of knowledge base software. Event organizers are free to continue focusing on their event planning. 

There are many ways to integrate Chatbot tech into current events, from adding a customer service Facebook Messenger plugin to using Google’s Dialogflow.

4. Artificial intelligence

While we are on artificial intelligence (AI), its popularity is rapidly growing, being utilized to analyze data and subsequently offer consumers personalized recommendations. 

Event creators can interpret data using AI technology from social media profiles like Facebook and LinkedIn to create tailored suggestions for each event participant. 

These can include anything from new bands that may fit a consumer’s music tastes to recommending which talks might be of particular interest, for example:

  • Which presentations best align with their work? 
  • Who should they consider meeting? 
  • Which speaker would they get the most out of hearing?

5. Virtual reality

There has been a great deal of buzz around the emergence of experiential events. Virtual reality (VR) and augmented reality (AR) certainly possess the ability to transport event participants to a whole new world. 

The possibilities seem limitless, with creators using VR and AR to stand out amongst hundreds of trade fair exhibitors and hold highly engaging presentations. 

The world of fundraising is also being revolutionized, with charities using technology to draw much-needed attention to their causes powerfully.

6. Live streaming

The pandemic conditions kickstarted a massive shift towards virtual events, which increased 300% in 2021

Many event creators have been embracing the tech for concerts, webinars, and even theater productions, as an effective means of reaching a wider audience during lockdowns. 

Once in-person gatherings become widely possible again, live streaming technology will create hybrid events — with both in-person and virtual participants — the best of both worlds in one event.

7. 5G

Thanks to the 5G network technology rollout, venues have a new expectation to provide a high-speed WiFi connection, which is good news for both attendees and event creators. At socially distanced events, this is especially useful for music and food festivals.

Additionally, increased speeds enable other technologies, such as VR, AR, and live streaming, to be smoother and much quicker to implement.

Final thoughts

New technologies are continuously emerging and changing, providing a regular source of interesting and exciting new opportunities for event creators. 

From familiar staples, such as project management tools, to new and exciting technologies like VR and AI, it’s well worth staying ahead of the curve when it comes to how tech can powerfully enhance an event and keep participants hooked.

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