Smartphones

Consumers commerce in additional iPhones than Android smartphones, research finds

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Ahead of an anticipated “iPhone 13” launch, a brand new research printed Monday suggests iPhone will get traded in at a better price than Android handsets, with almost one-third of Apple trade-ins going towards the acquisition of an improve.

More than 35% of iPhone homeowners who bought a brand new or used system over the 12-month interval ending in June both offered or traded of their outdated mannequin, based on a survey performed by Consumer Intelligence Research Partners. About 30% traded in iPhone, whereas simply over 5% offered the system.

By comparability, roughly 5% of Android homeowners who rid themselves of their smartphone {hardware} over the identical interval offered the system, whereas simply over 10% traded it in.

Upgrades for iPhone are partly pushed by Apple’s common iPhone Upgrade Program, which permits clients to obtain a brand new iPhone yearly by paying a month-to-month charge.

Interestingly, almost half of Android handsets are stored, with solely 29% of iPhone homeowners surveyed claiming the identical. The survey class signifies Android customers are holding on to their handset for “future use,” however homeowners may come to the conclusion that it’s not worthwhile to commerce in or promote outdated {hardware}. CIRP doesn’t present statistics on units which can be merely deserted or thrown away.

About 10% of Android handsets had been recycled, greater than double the quantity reported by iPhone homeowners. Similarly, some 14% of Android handsets had been reported misplaced, stolen or damaged, a statistic in contrast with about 12% for iPhone.

Digging deeper into the info reveals 84% of consumers who had an outdated iPhone reported a “excellent” or “scratched however usable” show. That compares to 76% of consumers who had an outdated Android telephone. Roughly the identical variety of iPhone and Android homeowners (lower than 10%) reported a “cracked and unusable” show, whereas considerably extra Android customers stated their system was “cracked however usable.”

Just over 30% of respondents stated their outdated Android system lasted a full day or longer with out recharging, in comparison with 23% for iPhone. More iPhone homeowners reported that their system lasted for “a lot of the day with out charging.” Battery longevity supplies questionable worth to the research as CIRP doesn’t take system utilization into consideration.

The analysis agency surveyed 2,000 U.S. smartphone customers for the report.



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