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MEXICO CITY–(BUSINESS WIRE)–The pandemic has reworked and digitized the cosmetics trade. It has additionally accelerated the sweetness trade’s adoption of latest applied sciences that improve personalization and client engagement.
Transforming the Online Shopping Experience with AI & AR-powered Beauty Tech
Belcorp, a number one magnificence firm and residential to the ésika, L’Bel and Cyzone manufacturers, has strengthened its growth within the Latin American market lately by magnificence technological growth. Its technique consists of digital options that assist rework client expertise and supply customized experiences throughout all channels.
Virtual Try-on Delivers Ultra-personalized Shopping Experiences
Belcorp just lately built-in Perfect Corp.’s Artificial Intelligence (AI) and Augmented Reality (AR) powered digital try-on expertise to offer a customized on-line purchasing expertise to each buyer. The expertise permits clients to pick from the hundreds of merchandise obtainable by the ésika, L’Bel and Cyzone manufacturers, nearly strive on merchandise and discover their good shade. Belcorp plans to combine this expertise throughout Latin America, and has already launched digital try-on expertise in Mexico, Peru, Colombia, Chile, Ecuador, and Panama.
“Beauty and expertise are like a wedding made in heaven. Beauty shoppers have adopted new applied sciences comparable to AI & AR magnificence tech a lot quicker than different verticals. The wants of our shoppers change consistently and it’s extra necessary than ever to offer them with customized experiences throughout all touchpoints. Technology performs a vital position by offering one of the best expertise to tomorrow’s magnificence shoppers.” – Venkat Gopalan, Chief Technology, Data and Digital Officer of Belcorp.
“We are thrilled to companion with Belcorp to combine Perfect Corp.’s AI & AR-Powered digital try-on expertise,” stated Perfect Corp. Founder and CEO, Alice Chang. “It’s a pleasure to companion with such a forward-thinking and revolutionary firm like Belcorp and assist information magnificence shoppers on their purchasing journey with magnificence tech.” With the adoption of Perfect Corp.’s digital try-on expertise, Belcorp is reinforcing its model imaginative and prescient to deliver thousands and thousands of shoppers private success by magnificence in a extremely digitized world.
Belcorp is an organization with over 50 years of expertise on this planet of magnificence, guided by the aim of selling magnificence for private success. It consists of manufacturers ésika, L´BEL and Cyzone, that attain thousands and thousands of shoppers with make-up merchandise, fragrances, facial therapies, physique therapies, private care merchandise, trend and equipment. In latest years, the multinational has been creating digital options to rework direct gross sales and supply customized experiences throughout all of its channels. To be taught extra about Belcorp go to http://www.belcorp.biz/
About Perfect Corp.
With over 900 Million downloads globally, Perfect Corporation is devoted to remodeling how shoppers, content material creators and sweetness manufacturers work together collectively by AI and AR applied sciences. Our skilled staff of engineers and sweetness aficionados are pushing the frontiers of expertise to create the sweetness platform of the long run – a fluid setting the place people categorical themselves, be taught the most recent about trend and sweetness, and revel in instantaneous entry to the merchandise from their favourite manufacturers.
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